Bringing a Reality into the Classroom: The Team Approach to a Client-Financed Marketing Research Project-Reference-Cited by-同舟云学术

Bringing a Reality into the Classroom: The Team Approach to a Client-Financed Marketing Research Project

Published:1986-11 Issue:2 Volume:62 Page:61-65
ISSN:0883-2323
Container-title:Journal of Education for Business
language:en
Short-container-title:Journal of Education for Business

Author:

Clark Gary L.,Kaminski Peter

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous),Education

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference13 articles.

1. Barry, T. E., Harvey, M. G. and Kerin, R. A. Marketing practicum: career exposure for students. American Marketing Association Proceedings: Marketing: 1776–1976 and Beyond. pp.98–101.

2. Conducting a Business College Image Study through a Marketing Research Class Project

3. Student Reaction to Local vs. Published Cases: Is there a Difference?

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