Perceived value of interactive digital textbook and adaptive learning: Implications on student learning effectiveness-Reference-Cited by-同舟云学术

Perceived value of interactive digital textbook and adaptive learning: Implications on student learning effectiveness

Published:2018-09-20 Issue:7 Volume:93 Page:323-331
ISSN:0883-2323
Container-title:Journal of Education for Business
language:en
Short-container-title:Journal of Education for Business

Author:

Sun Qin¹,Norman Thomas J.²,Abdourazakou Yann²

Affiliation:

1. Department of Marketing, David Nazarian College of Business and Economics, California State University, Northridge, California, USA;

2. Department of Management and Marketing, College of Business Administration and Public Policy, California State University, Dominguez Hills, Carson, California, USA

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous),Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08832323.2018.1493422

Reference51 articles.

1. Technology to Enhance Learning: Use of a Web Site Platform in Traditional Classes and Distance Learning

2. Group-Based Assessment as a Dynamic Approach to Marketing Education

3. College Student Choice Among Electronic and Printed Textbook Options

4. A Paradigm for Developing Better Measures of Marketing Constructs

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