Developing and Teaching an Online MBA Marketing Research Class: Implications for Online Learning Effectiveness
Author:
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous),Education
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference25 articles.
1. Comparing Texts and Faculty/Practitioner Priorities for MBA Marketing Research Course Content
2. Instilling Social Responsibility through Marketing Research Field Projects
3. A Case Study of Teaching Marketing Research Using Client-Sponsored Projects
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