Sport events, brand extensions, and branding Phoenix, Arizona
Author:
Affiliation:
1. University of Alberta, Edmonton, Canada
Funder
Social Sciences and Humanities Research Council of Canada
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/14775085.2022.2145342
Reference79 articles.
1. Consumer Evaluations of Brand Extensions
2. Strategic branding of destinations: a framework
3. Cultivating Service Brand Equity
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