Exploring the influence of past memories on homeland visiting: enhancing destination brand equity and extension through Myanmar immigrants’ place attachment-Reference-Cited by-同舟云学术

Exploring the influence of past memories on homeland visiting: enhancing destination brand equity and extension through Myanmar immigrants’ place attachment

Published:2023-10-13 Issue: Volume: Page:1-21
ISSN:1368-3500
Container-title:Current Issues in Tourism
language:en
Short-container-title:Current Issues in Tourism

Author:

Dai You-De¹,Yeh Shih-Shuo²,Zin Eain Chuu³,Lin Htet Htet³,Huan Tzung-Cheng⁴^ORCID

Affiliation:

1. Department of Tourism, Leisure and Hospitality Management, National Chi Nan University, Puli Township, Taiwan

2. Department of Business Administration, National Cheng Kung University, Tainan City, Taiwan

3. Ph.D. Program in Strategy and Development of Emerging Industries, National Chi Nan University, Puli Township, Taiwan

4. Department of Marketing and Tourism Management, National Chiayi University, Chiayi City, Taiwan

Funder

Ministry of Science and Technology, Taiwan

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/13683500.2023.2269463

Reference119 articles.

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5. Structural equation modeling in practice: A review and recommended two-step approach.

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