Can a negative destination image be improved through hosting a mega sports event?: the case of smart tourism city Pyeong Chang
Author:
Affiliation:
1. College of Hotel & Tourism Management, Kyung Hee University, Seoul, Republic of Korea
2. Smart Tourism Education Platform, Kyung Hee University, Seoul, Republic of Korea
Funder
the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/14775085.2021.2017325
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