Antecedents and outcomes of attendees’ love for sports events during the COVID-19 pandemic-Reference-Cited by-同舟云学术

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Antecedents and outcomes of attendees’ love for sports events during the COVID-19 pandemic

Published:2023-09-04 Issue: Volume: Page:1-19
ISSN:1477-5085
Container-title:Journal of Sport & Tourism
language:en
Short-container-title:Journal of Sport & Tourism

Author:

Meeprom Supawat¹^ORCID,Dansiri Warapon²

Affiliation:

1. Department of Hospitality and Event Management, Faculty of Business Administration and Accountancy, Khon Kaen University, Khon Kaen, Thailand

2. Department of Marketing, Faculty of Management Sciences, Kasetsart University (Sriracha Campus), Chon Buri, Thailand

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/14775085.2023.2252409

Reference98 articles.

1. Self-congruence, functional congruence, and destination choice

2. The role of brand love in consumer‐brand relationships

3. When consumers love their brands: Exploring the concept and its dimensions

4. Exploring the antecedents and outcomes of destination brand love

5. Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster Tourism

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1. Fostering charity sport event runners' identification to drive social media interaction and willingness to donate;Journal of Research in Interactive Marketing;2024-05-06

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