Marketing Challenges in E-Banking: Standalone or Integrated?
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2003.9728251
Reference59 articles.
1. Marketing in the Network Economy
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3. Bank Marketing – Myth or Reality?
4. Planning for electronic commerce strategy: an explanatory study from the financial services sector
5. Strategic and Marketing Implications of Consumer Behaviour in Financial Services
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