Exploring social media influencers’ moral dilemmas through role theory
Author:
Affiliation:
1. School of Economics and Business, University of Ljubljana, Ljubljana, Slovenia
2. Faculty of Economics and Business, University of Rijeka, Rijeka, Croatia
Funder
financially supported by the University
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2023.2241468
Reference57 articles.
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2. Authenticity under threat: When social media influencers need to go beyond self-presentation
3. Selective Moral Disengagement in the Exercise of Moral Agency
4. Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer
5. ‘I Guess A Lot of People See Me as a Big Sister or a Friend’: the role of intimacy in the celebrification of beauty vloggers
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