Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Author:
Affiliation:
1. Department of Marketing, University of Pretoria, Pretoria, South Africa
2. Graduate School of International Management, International University of Japan, Niigata, Japan
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1751242
Reference142 articles.
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4. Social media in marketing: A review and analysis of the existing literature
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