Producing beauty ‘the hard way’: involuntary prosumption in a stigmatising context
Author:
Affiliation:
1. Department of Administration, UFF – Fluminense Federal University, Niterói, Brazil
2. COPPEAD-UFRJ, Marketing and International Business, Rio de Janeiro, Brazil
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1795430
Reference89 articles.
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3. Consumer Culture Theory (CCT): Twenty Years of Research
4. Taste Regimes and Market-Mediated Practice
5. Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos. (2019). Panorama do setor de higiene pessoal, perfumaria e cosméticos. https://www.abihpec.org.br/novo/wp-content/uploads/PANOMARA-DO-SETOR-2019.pdf
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