Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Author:
Affiliation:
1. Marketing Discipline Group, UTS Business School, University of Technology Sydney, Haymarket, Australia
Funder
University of Technology Sydney
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1799062
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