Game theory in marketing: Applications, uses and limits
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1991.9964157
Reference89 articles.
1. Coalition Formation in a Five-Person Market Game
2. A price-setting supergame between two heterogeneous firms
3. Equilibrium Selection in Signaling Games
4. Developing Competitive Strategies for Buyer-Supplier Negotiations
5. Modeling rationality in marketing decision-making with game theory
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