Modeling rationality in marketing decision-making with game theory
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF02723287.pdf
Reference52 articles.
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3. Batlin, Carl Alan and Susan Hinko. 1982. “A Game-Theoretic Approach to Cash Management”,Journal of Business 55.3 (July): 367–381.
4. Bernheim, B.D. 1984. “Rationalizable Strategic Behavior”,Econometrica 52: 1007–1028.
5. Borel, Emile. 1953a. “The Theory of Play and Integral Equations with Skew Symmetric Kernels”, Transl. L.J. Savage.Economica 20: 97–100.
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