Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11747-011-0253-6.pdf
Reference139 articles.
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3. Akerlof, G. A. (1970). The market for lemons: quality uncertainty and the market mechanism. Quarterly Journal of Economics, 84(3), 488–500.
4. Anderson, J. C., Håkansson, H., & Johanson, J. (1994). Dyadic business relationships within a business network context. Journal of Marketing, 58, 1–15.
5. Andrews, K. (1971). The concept of corporate strategy. Homewood: Richard D. Irwin.
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