How should firms orchestrate intrinsic and extrinsic motivational strategies for diverse value-creation outcomes: Synergy or trade-off effect?
-
Published:2024-10
Issue:
Volume:122
Page:48-60
-
ISSN:0019-8501
-
Container-title:Industrial Marketing Management
-
language:en
-
Short-container-title:Industrial Marketing Management
Author:
Wei Yinghong (Susan)