Scepticism of food labelling versus food advertising: a replication and extension
Author:
Affiliation:
1. Atkinson Graduate School of Management, Willamette University, Salem, OR, USA
Funder
JELD WEN Foundation
Atkinson Graduate School of Management, Willamette University
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1900333
Reference116 articles.
1. The Market for "Lemons": Quality Uncertainty and the Market Mechanism
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4. Consumer Generalization of Nutrient Content Claims in Advertising
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