Constructing the food waste issue on social media: a discursive social marketing approach
Author:
Affiliation:
1. Faculty of Management and Business, Tampere University, Tampere, Finland
Funder
Finnish Foundation for Economic Education
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1966077
Reference120 articles.
1. American Marketing Association (2017). Definition of marketing. Retrieved June 5, 2020, from https://www.ama.org/the-definition-of-marketing-what-is-marketing/
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4. Taking a wider view
5. Applying Behavioural Theory to the Challenge of Sustainable Development: Using Hairdressers as Diffusers of More Sustainable Hair-Care Practices
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