Strategies for Food Marketing in Achieving Sustainable Development Goals

Abstract

In a world confronted by an expanding global population, there is an ever-mounting urgency to address the interconnected issues of food production, distribution, and consumption within the context of sustainability. The chapter delves deep into the intricate relationships between marketing strategies, food waste reduction, sustainable disposal methods, and their alignment with the United Nations' Sustainable Development Goals (SDGs). The chapter synthesizes a vast body of knowledge, offering readers a holistic understanding of the multifaceted relationships between marketing strategies, food waste, sustainable disposal, the circular economy, and the sustainable development goals. It aims to provide academics, researchers, and industry professionals with actionable insights and concrete examples of how marketing can be harnessed to address some of the most pressing challenges of our time. The goal is to contribute to a sustainable, responsible, and equitable global food system while aligning with the broader aspirations of the sustainable development goals.