Building customisation capability in B2B marketing: the role of organisational capital
Author:
Affiliation:
1. Area of Marketing and Supply Chain Management, Jerry S. Rawls College of Business Administration, Texas Tech University, Lubbock, TX, USA
2. Marketing, Sawyer Business School, Suffolk University, Boston, MA, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1910858
Reference152 articles.
1. Social Capital: Prospects for a New Concept
2. Dynamic Capability Building in Service Value Networks for Achieving Service Innovation
3. Implications of mass customization for operations management
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