Investigating the employee–customer relationship in a utilitarian context
Author:
Affiliation:
1. Management School, University of Liverpool, Liverpool, UK
2. School of Business, Maynooth University, Maynooth, Ireland
3. School of Marketing, College of Business, Technological University Dublin, Dublin, Ireland
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1910329
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1. Best-Practice Recommendations for Estimating Cross-Level Interaction Effects Using Multilevel Modeling
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5. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
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