What about context in internal brand management? Understanding employee brand commitment in the public sector
Author:
Affiliation:
1. Umeå School of Business, Economics and Statistics, Umeå University, Umeå, Sweden
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1909106
Reference63 articles.
1. Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing
2. A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors.
3. Building brand commitment: A behavioural approach to internal brand management
4. Key determinants of internal brand management success: An exploratory empirical analysis
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