Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing-Reference-Cited by-同舟云学术

Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing

Published:2006-05 Issue:2 Volume:20 Page:43-57
ISSN:1558-9080
Container-title:Academy of Management Perspectives
language:en
Short-container-title:AMP

Author:

Berry Leonard L.¹,Wall Eileen A.²,Carbone Lewis P.³

Affiliation:

1. Leonard L. Berry is Distinguished Professor of Marketing and M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. Contact: .

2. Eileen A. Wall is Assistant Professor of Marketing at the School of Business and Administration, St. Mary's University. Contact: .

3. Lewis P. Carbone is founder and CEO of ExperienceEngineering. Contact: .

Publisher

Academy of Management

Subject

Marketing,Strategy and Management,Business and International Management

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