Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals
Author:
Affiliation:
1. Department of Business Administration, Fu-Jen Catholic University, New Taipei City, Taiwan
Funder
Ministry of Science and Technology
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.2012231
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5. Media effects on sustainable food consumption. How newspaper coverage relates to supermarket expenditures
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