Branding in the age of social media firestorms: how to create brand value by fighting back online
Author:
Affiliation:
1. Goodman School of Business, Brock University, St. Catharines, ON, Canada
2. Marketing Department, Suffolk University, Boston, MA, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1620839
Reference90 articles.
1. Dimensions of Brand Personality
2. Brand Public
3. How Audiences Seek Out Crisis Information: Exploring the Social-Mediated Crisis Communication Model
4. Image repair discourse and crisis communication
Cited by 62 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Perceived identity threat and brand advocacy responses to different types of brand-related attacks;Internet Research;2024-09-10
2. CSR Communication and the Polarization of Public Discourses: Introduction to the Special Issue;Management Communication Quarterly;2024-09-10
3. Local issues and global challenges: understanding marketing within the Trans-Tasman video game industry;Creative Industries Journal;2024-08-13
4. Managing the narratives in narrative media brands;Journal of Media Business Studies;2024-06-20
5. Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships;Journal of Product & Brand Management;2024-05-01
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3