How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship
Author:
Affiliation:
1. Faculty of Business and Law, University of Northampton, Northampton, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://tandfonline.com/doi/pdf/10.1080/0267257X.2019.1576755
Reference46 articles.
1. Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships
2. New tensions and challenges in integrated communications
3. The organisation of integrated communications: toward flexible integration
4. Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges
Cited by 31 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan;International Journal of Advertising;2024-09-04
2. The three pillars of tomorrow: How Marketing 5.0 builds on Industry 5.0 and impacts Society 5.0?;Heliyon;2024-09
3. Strategies and impact of online communication on Chinese culture and tourism shows attendance;International Communication of Chinese Culture;2024-07-02
4. Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media;International Journal of Advertising;2024-02-12
5. Marketing Client Perceptions of the Advertising Agency Development Process: Understanding Dispositional and Situational Attributions;European Advertising Academy;2024
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3