Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation-Reference-Cited by-同舟云学术

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Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation

Published:2019-05-04 Issue:7-8 Volume:35 Page:662-692
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Mohiuddin Babu Mujahid¹,Liu Hongfei²,Jayawardhena Chanaka³,Dey Bidit Lal⁴

Affiliation:

1. School of Marketing and Management, Faculty of Business and Law, Coventry Business School, Coventry University, Coventry, UK

2. Essex Business School, University of Essex, Colchester, UK

3. Faculty of Business, Law and Politics, University of Hull, Hull, UK

4. College of Business, Arts and Social Sciences Brunel Business School, Eastern Gateway Building, Brunel University London, Uxbridge, UK

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1585928

Reference199 articles.

1. Market orientation and performance in service firms: role of innovation

2. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

3. Enhancing export performance: Betting on customer orientation, behavioral commitment, and communication

4. The influence of firm age and intangible resources on the relationship between entrepreneurial orientation and firm growth among Japanese SMEs

5. Structural equation modeling in practice: A review and recommended two-step approach.

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3. When stakeholder orientations matter: Modelling employee orientation, shareholder orientation and supply chain orientation as necessary and sufficient conditions for firm performance;Heliyon;2023-10

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