Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism
Author:
Affiliation:
1. Graduate School of Social Sciences, Ankara University, Ankara, Turkey
2. Faculty of Political Sciences, Department of Business Administration, Ankara University, Ankara, Turkey
Funder
funding
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2065334
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3. The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior
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