‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice
Author:
Affiliation:
1. Department of Applied IT, University of Gothenburg, Goteborg, Sweden
2. Business School, Leeds Beckett University, Leeds, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2041705
Reference109 articles.
1. Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram
2. “Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity
3. Internet Celebrity: Understanding Fame Online
4. Authenticity under threat: When social media influencers need to go beyond self-presentation
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