Does Generation Z value and reward corporate social responsibility practices?-Reference-Cited by-同舟云学术

Does Generation Z value and reward corporate social responsibility practices?

Published:2022-05-12 Issue:9-10 Volume:38 Page:903-937
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Narayanan Sajith¹

Affiliation:

1. School of Communication, FLAME University, Pune, India

Funder

CESS Nuffield College, Oxford – FLAME University, Pune

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2070654

Reference143 articles.

1. Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing

2. Ahmad, N. (2020). Gen Z believes in its own power to make change, but that companies must lead the way. Sustainable Brands. Retrieved October 29, 2021, from https://sustainablebrands.com/read/marketing-and-comms/gen-z-believes-in-its-own-power-to-make-change-but-that-companies-must-lead-the-way

3. A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

4. Cuestionario para la evaluación del síndrome de quemarse por el trabajo: una aproximación desde el meta-análisis

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