Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling
Author:
Affiliation:
1. Durham University Business School, Durham University, Durham, UK
2. Sheffield University Management School, The University of Sheffield, Sheffield, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2017.1324895
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