Consumers’ identities and compartmentalisation tendencies in alcohol consumption
Author:
Affiliation:
1. Birmingham Business School, University of Birmingham, Birmingham, UK
2. School of Business and Management, Queen Mary University of London, London, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2017.1310126
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