Advancing spillover research: behavioural, contextual and temporal approaches
Author:
Affiliation:
1. Brunel Business School, Brunel University London, London, UK,
2. Newcastle University Business School, Newcastle University, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1886446
Reference16 articles.
1. Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers
2. Consumer scapegoating during a systemic product-harm crisis
3. Consumers’ identities and compartmentalisation tendencies in alcohol consumption
4. An environmental social marketing intervention among employees: assessing attitude and behaviour change
5. You did, so you can and you will: Self-efficacy as a mediator of spillover from easy to more difficult pro-environmental behaviour
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