Towards an enhanced understanding of the behavioural phenomenon of multiple media use
Author:
Affiliation:
1. Department of Strategy, Marketing and Innovation, Kingston Business School, Kingston University, Kingston upon Thames, Surrey, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2017.1328457
Reference42 articles.
1. Tuning in and tuning out: media multitasking among young consumers
2. Media Multitasking Behavior: Concurrent Television and Computer Usage
3. Multitasking across generations: Multitasking choices and difficulty ratings in three generations of Americans
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