Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? Exploring consumers’ forgiveness of celebrities’ transgressions
Author:
Affiliation:
1. UC Business School, University of Canterbury, Christchurch, New Zealand
2. Novo Strategic Advertising & Design, Christchurch, New Zealand
3. UQ Business School, University of Queensland, Brisbane, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2017.1382553
Reference127 articles.
1. When Good Brands Do Bad
2. Forgiveness, Apology, and Communicative Responses to Hurtful Events
3. Reward, punishment, and cooperation: A meta-analysis.
4. Mechanisms of moral disengagement in the exercise of moral agency.
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