Social marketing and social influences: Using social ecology as a theoretical framework
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2010.522529
Reference61 articles.
1. Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms
2. Forms of Capital and Social Structure in Cultural Fields: Examining Bourdieu's Social Topography
3. Lung cancer – still a long road ahead
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