Social media in politics: how to drive engagement and strengthen relationships-Reference-Cited by-同舟云学术

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Social media in politics: how to drive engagement and strengthen relationships

Published:2022-09-12 Issue:3-4 Volume:39 Page:298-337
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Abid Aman¹,Harrigan Paul¹,Wang Shasha²^ORCID,Roy Sanjit K.¹^ORCID,Harper Tauel³^ORCID

Affiliation:

1. UWA Business School, The University of Western Australia, Perth, Australia

2. QUT Business School, Queensland University of Technology, Brisbane, Australia

3. Department of Media and Communication, The University of Western Australia, Perth, Australia

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2117235

Reference177 articles.

1. An Exploration of Social Media-Enabled Voter Relationships through uses and Gratifications Theory, Psychological Contract and Service-Dominant Orientation

2. Online relationship marketing through content creation and curation

3. The Influence of Facebook Engagement on Relationship Quality and Consumer Behavior in the National Basketball Association

4. Social media: Influencing customer satisfaction in B2B sales

5. Pathways to Virality: Psychophysiological Responses Preceding Likes,Shares, Comments, and Status Updates on Facebook

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1. Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce;International Journal of Consumer Studies;2024-05

2. Social media content strategy for DMOs: examining linguistic style in times of crisis;Asia Pacific Journal of Tourism Research;2024-04-15

3. Social Media Marketing: Adoption, Strategies, Approaches, Audience Behavior, and Content for Political Marketing;The Impact of Digitalization on Current Marketing Strategies;2024-03-14

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