Pathways to Virality: Psychophysiological Responses Preceding Likes,Shares, Comments, and Status Updates on Facebook
Author:
Affiliation:
1. Department of Advertising + Public Relations, Michigan State University, East Lansing, MI, USA
2. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
Funder
Department of Advertising + Public Relations
Publisher
Informa UK Limited
Subject
Applied Psychology,Communication,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/15213269.2017.1416296
Reference48 articles.
1. Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter
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5. Understanding Generation Y and their use of social media: a review and research agenda
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