Consumer research on sales promotions: A state‐of‐the‐art literature review∗
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1995.9964357
Reference129 articles.
1. State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
2. The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes
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