Re-examining the deployment of market orientation in the public leisure sector
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2011.645857
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1. An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation
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3. The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*
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