Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market-Reference-Cited by-同舟云学术

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Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market

Published:2021-02-09 Issue: Volume: Page:1-48
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Ranjan Kumar Rakesh¹,Rohit Sudeep²,Dash Rupanwita³,Singh Ramendra⁴

Affiliation:

1. Marketing, Business School, University of Queensland, Brisbane, Australia

2. Marketing, Chandragupt Institute of Management Patna, Patna, India

3. Strategic Management, Indian Institute of Management Lucknow, Lucknow, India

4. Marketing, Indian Institute of Management Calcutta, Kolkata, India

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1862279

Reference183 articles.

1. Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process

2. Fuel-efficient stoves for Darfur: The social construction of subsistence marketplaces in post-conflict settings

3. Extending the context of service: from encounters to ecosystems

4. Transformative service research: An agenda for the future

5. Patient Empowerment and the Traditional Medical Model: A case of irreconcilable differences?

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1. Consumer Well‐Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda;International Journal of Consumer Studies;2024-08-15

2. Configuring systems to be viable in a crisis: The role of intuitive decision-making;European Journal of Operational Research;2024-08

3. A Goods-Dominant—Service-Dominant Perspective on Counterfeiting;Journal of Macromarketing;2022-09-13

4. Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19;Journal of Marketing Management;2022-05-20

5. Marketing at the bottom of the pyramid: Literature review and future research agenda;International Journal of Consumer Studies;2022-03-31

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