Creating Character Identification and Liking in Narratives: The Impact of Protagonist Motivations on Real-Time Audience Responses
Author:
Affiliation:
1. Department of Media, Journalism & Film, Miami University, Oxford, Ohio, USA
Publisher
Informa UK Limited
Subject
Applied Psychology,Communication,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/15213269.2022.2067878
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1. Contributions of emotional flow in narrative persuasion: An empirical test of the emotional flow framework
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