How character goal pursuit “moves” audiences to share meaningful stories
Author:
Affiliation:
1. Zarb School of Business, Hofstra University, Hempstead, NY, USA
2. Department of Psychology, Stony Brook University, Stony Brook, NY, USA
3. Muse Storytelling, Portland, OR, USA
Funder
Hofstra University Zarb School of Business Summer Research Grant
Publisher
Informa UK Limited
Subject
Applied Psychology,Communication,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/15213269.2019.1601569
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1. The Transportation Scale–Short Form (TS–SF)
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