Avatar characteristics induce users’ behavioral conformity with small-to-medium effect sizes: a meta-analysis of the proteus effect
Author:
Affiliation:
1. College of Communication Arts and Sciences, Michigan State University, East Lansing, USA
2. WKW School of Communication and Information, Nanyang Technological University, Singapore, Singapore
Publisher
Informa UK Limited
Subject
Applied Psychology,Communication,Social Psychology
Link
https://tandfonline.com/doi/pdf/10.1080/15213269.2019.1623698
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