How candy placements in films influence children’s selection behavior in real-life shopping scenarios – an Austrian experimental field study
Author:
Affiliation:
1. Institute for Comparative Media and Communication Studies (CMC), Austrian Academy of Sciences, Alpen Adria University, Vienna, Austria
Funder
ORF Enterprise GmbH & Co KG
Österreichischen Akademie der Wissenschaften
Publisher
Informa UK Limited
Subject
Communication,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/17482798.2018.1547776
Reference49 articles.
1. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising
2. Television Commercials and Fading Behavioral Brand Choice Effects in Austrian Children
3. Exploring children's choice: The reminder effect of product placement
4. Television advertising and branding. Effects on eating behaviour and food preferences in children
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