Egoistic and altruistic claims in organic cotton apparel advertising-Reference-Cited by-同舟云学术

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Egoistic and altruistic claims in organic cotton apparel advertising

Published:2023-10-11 Issue: Volume: Page:1-18
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Han Tae-Im¹^ORCID,Park-Poaps Haesun²^ORCID

Affiliation:

1. Fashion Merchandising & Design, Department of Family and Consumer Sciences, California State University Long Beach, Long Beach, CA, USA

2. Retail and Fashion Merchandising, Department of Recreation, Sport Pedagogy, and Consumer Sciences, Athens, OH, USA

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2023.2257723

Reference64 articles.

1. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

2. Investigating interactive effects in the theory of planned behavior in a service-provider switching context

3. Trustworthiness and competitive altruism can also solve the “tragedy of the commons”

4. Consumer effects of environmental impact in product labeling

5. Activating values to stimulate organic food purchases: can advertisements increase pro-environmental intentions?

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1. The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention;International Journal of Advertising;2024-02-02

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