The effects of political ideology and brand familiarity on conspicuous consumption of fashion products-Reference-Cited by-同舟云学术

The effects of political ideology and brand familiarity on conspicuous consumption of fashion products

Published:2021-08-23 Issue:4 Volume:12 Page:343-358
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Urumutta Hewage Ganga S.¹^ORCID,Klucarova Sona²^ORCID,Boman Laura³^ORCID

Affiliation:

1. Department of Marketing, College of Business, Bryant University, Providence, RI, USA

2. Marketing, Sales & Communication Department, Montpellier Business School and Montpellier Research in Management, University of Montpellier, Montpellier, France

3. Stetson-Hatcher School of Business, Mercer University, Macon, GA, USA

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2021.1957701

Reference45 articles.

1. Dimensions of Consumer Expertise

2. Subtle Signals of Inconspicuous Consumption

3. Multimethodological approach to examining risk-taking

4. Psychological antecedents of conspicuous consumption

5. Making an exciting brand big: Brand personality, logo size and brand evaluation

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