Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits
Author:
Affiliation:
1. Consumer and Design Sciences, Auburn University, Auburn, AL, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2021.1947149
Reference47 articles.
1. When consumers love their brands: Exploring the concept and its dimensions
2. Brand passion: Antecedents and consequences
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4. Self-Presentation Styles
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