What drives Malaysian online fashion shopping? The mediating role of perceived value
Author:
Affiliation:
1. Faculty of Business Management and Professional Studies, Management and Science University, Shah Alam, Malaysia
2. Clothing and Textile Department, Helwan University, Cairo, Egypt
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2021.1978308
Reference54 articles.
1. Evaluating the online shopping behavior among Egyptian college-educated community
2. Influence of consumers’ perceived risk on consumers’ online purchase intention
3. Estimating Nonresponse Bias in Mail Surveys
4. The role of perceived benefits in formation of online shopping attitude among women shoppers in India
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