Online impulse purchases versus planned purchases and the role of visual attributes-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Online impulse purchases versus planned purchases and the role of visual attributes

Published:2024-08 Issue:4 Volume:15 Page:504-522
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

D’Souza Clare¹^ORCID,Wong Winnie²,Haber Nicole El¹^ORCID,Brouwer Anne Renée³^ORCID,Niininen Outi⁴^ORCID

Affiliation:

1. Department of Management and Marketing, La Trobe University, Melbourne, Australia

2. Department of Marketing and Management, La Trobe University, Melbourne, Australia

3. Policy Advisor Research & Research Integrity Coordinator, Tilburg University & Tilburg, Tilburg, Netherlands

4. School of Business and Economics, Jyvaskylan yliopisto, Jyvaskyla, Finland

Funder

I acknowledge with thanks the funding obtained from La Trobe School of Business Award Grant

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2024.2361884

Reference72 articles.

1. Aaker, D. A. (1991). Managing brand equity. capitalizing on the value of a brand name. The Free Press.

2. Perceived risk in apparel online shopping: A multi-dimensional perspective;Almousa M.;Canadian Social Science,2011

3. Structural equation modeling in practice: A review and recommended two-step approach.

4. Bauer, R. A. (1960, June 15-17). Consumer behaviour as risk-taking. In Proceedings of the 43rd National Conference of the American Marketing Association.

5. Brown, P. (1992). Ready-to-wear apparel analysis. Macmillan.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP